E21: Scaling Your Service-Based Business with Stacey Brown Randall

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2 Stacey Brown Randall on Scaling a Relationship-Driven Business:

Episode Summary

My guest on today’s podcast is Stacey Brown Randall. Stacey is an author and business coach who teaches relationship-driven small business owners how to generate referrals without asking.

After Stacey’s first consulting business failed before she reached the five-year mark, she briefly returned to the corporate world. However, determined to have more freedom, Stacey became certified as a productivity and business coach. Consequently, her second business venture was born. Yet this time, she was determined not to make the same mistakes she made with her first business.

Instead, Stacey decided to develop a strategy to generate a continuous stream of new clients. Furthermore, once she figured out how to get referrals without asking for them, everything changed. Prompted by one of her clients who found her referral strategy more intriguing than the productivity strategy she was teaching, Stacey eventually shifted the focus of her business.

In this episode, we talk in-depth about how Stacey always keeps an eye on scalability. For example, she describes how she transitioned from one-on-one training to 30 to 50-person workshops. Then, in 2015, Stacey created two online educational programs that allowed her to expand her business globally. In addition, through her Roadmap to Grow Your Business podcast and award-winning book, Generating Business Referrals Without Asking, Stacey has made her strategy available to an even larger audience of relationship-driven business owners.

So whether your business or profession relies on cultivating successful relationships or you’re in a saturated market looking to differentiate yourself, I hope you enjoy this episode of The Retiring Entrepreneur Podcast with Stacey Brown Randall.

Stacey Brown Randall on Scaling a Relationship-Driven Business:

People always say, oh, you're in the right place at the right time. Do you know what makes the right place at the right time happen? When you're in a lot of places all the time. Click To Tweet

Episode Highlights

[08:47] The business failure that led Stacey Brown Randall to become a business referral consultant.
[14:34] How Stacey scaled her business and went from one-on-one consulting to having clients across the globe.
[20:04] The thing that drives Stacey when it comes to helping other business owners grow their businesses.
[27:22] How writing and publishing a book helped Stacey Brown Randall draw even more clients to her service-based business.
[30:57] The most common issue Stacey sees when it comes to generating referrals.
[37:43] Stacey’s definition of success.